Thursday, April 5, 2018

Sponsor Letter, April 5th 2018

Hi Everybody,

This note is going to be a little on the short side because, oh my, do I have a lot of work to do at the new building  -- more about that in the next store newsletter in a few days. So, I'll just jump right into it.

First, March 31st was our deadline to make our goal of 300 sponsors.  Since you haven't heard any gnashing of teeth and wailing, I think you can guess that we made it.  As of today we have 536 sponsors for 2018 -- you're going to be stuck with us for at least another year!  Thank you to everyone who renewed at this point, and a big welcome to the 70 people so far who joined us for the first time this year.  If you're interested, the sponsor numbers are up to 1169.  Since those numbers are never re-used, that also happens to be the total number of people who have ever been sponsors.  More than eleven hundred people over four years.  That's quite an accomplishment.

Beyond the support that our sponsors have given us by renewing and joining, they have also made additional contributions of over $12,000 to help with our relocation costs.

Speaking of renewing sponsorship, if you haven't renewed, it's not too late at all.  Just because we passed the deadline doesn't mean you can't renew now.  You can do so in person by stopping by the store, you can give us a call and/or you can renew online at https://borderlands-books.com/buysponsorship18.html  If you haven't renewed your sponsorship, this will be the last sponsor note you'll be receiving.

However, it's not the last thing you'll hear from me.  After some consideration, for the first time I'm going to send out a single reminder email to everyone who was a sponsor in 2017 and has not yet renewed.  People have suggested that I do this several times over the past four years, but I've always decided against it because I really don't want to pester people.  I'm truly and profoundly grateful to everyone who has been a sponsor, even if for only one year.  If someone chose not to renew, I really didn't want my last demonstration of that gratitude to be something along the lines of, "Thank you so much.  Are you positive you don't want to do it again?".

This year, we're embarking on a completely new stage of Borderlands' existence as we build our forever-home and move from our location of 17 years.  It's a very expensive undertaking and there are sure to be surprises along the way.  I think we can manage it with the resources we have but -- every little bit helps.  And so, I'm going to remind people that they might want to renew.  If you've not renewed and don't want to, please just delete my note and carry on . . . with my thanks and warmest regards.

On March 31st we held our third General Meeting for sponsors.  There was a ton of information conveyed and much was discussed.  Thanks to the patient efforts of Salem Evans, who has been our secretary at each of these meetings, there are extensive notes, which I'll be posting at the Sponsors' Blog in a week or so.  You can keep an eye out there or wait 'til next month's note, when I'll give you the link.

There was one idea that we floated at the meeting that I wanted to tell you about right now.  We're going to have a shelf or two at the front of the shop dedicated to book recommendations from our Sponsors.  It'll be included in the Staff Recommendations section.  This idea was met with resounding approval, so we're going to start immediately.  If you have a favorite title you would like to see included in this rotating section, please forward the title, author and a brief description of what you think makes this book outstanding.  We're mostly going to focus on titles within our genres but, we're willing to consider genre-adjacent books as well (but, please let us know why it would fit on our shelves).  All recommendations can be sent by replying to this email or directly emailing Scott at scox@borderlands-books.com.

Final item -- we still have some embroidered sponsors' anniversary hoodies.  If you asked us to order you one, please call, email or stop by to pick it up.  And, if you didn't order one, we can still probably take care of you because we ordered some extras; just let us know your size.

All Best,
Alan

The Shetland pony version:

(1) Saturday, April 21st at 5:30 pm - Alcatraz Nighttime Tour.  Currently at capacity.

(2) Tuesday, April 24th at 6:00/7:00 pm - Sponsor Cocktails and Visit Borderlands West.  Join us at the bookstore-to-be (1377 Haight St. at Masonic) for show-and-tell at 6:00 pm, and then join us for cocktails at HQ Bar and Restaurant at 1568 Haight Street from 7:00 to 10:00 pm.

(3) Thursday, April 26th at 7:00 pm - Sponsor Preview of "Avengers: Infinity War" courtesy of SF in SF at the Balboa Theatre (3630 Balboa St.)! (Deadline to buy tickets is April 22nd.)

(4) Saturday, May 12th at 7:00 pm - Mark your calendars for our next Sponsor Social.

(5) Friday, June 8th from 7:00 pm - 9:00 pm - Bowling at Presidio Bowl, 93 Moraga Avenue, San Francisco, 94129.

(6) Saturday, July 14th - Mark your calendars for our summer Sponsor Social.

(7) Thursday, August 16th - Sponsor Party at WorldCon 76 in San Jose; exact location and time to be determined.


The Clydesdale horse version:

(1) Saturday, April 21st, 5:30 p.m. - Alcatraz Night Tour.  Unfortunately, we have passed the deadline for buying group tickets, but there are many more fun adventures to share in the coming year.  The tour of Alcatraz Island at night is supposed to be much cooler than the usual daytime one.  For those joining us; we are awaiting our actual departure time from the Park Service, but you will receive more info in the very near future.  We can expect to leave sometime between 5:00 and 6:00 pm from Fisherman's Wharf.  From the Alcatraz website: "Enjoy a tour of Alcatraz Island after dark on one of our Alcatraz night tours from San Francisco.  The Alcatraz night tour is a unique program limited to just a few hundred visitors per evening.  It includes special programs, tours, and activities not offered during the day.  This tour includes: roundtrip ferry transportation, a live boat narration, a guided tour from Dock to Cellhouse, the Cellhouse Audio Tour, a keepsake souvenir brochure, recreation use fee, and a variety of special programs and presentations offered only at night."

(2) Tuesday, April 24th at 6:00/7:00 pm - Sponsor Cocktails and Visit Borderlands West.  We thought it would be nice to give you chance to see our new building and so, for the next few months, we'll be having drinks on Haight St.  Join us at the store-to-be (1377 Haight Street at Masonic) for show-and-tell at 6:00 pm, then join us for cocktails at HQ Bar and Restaurant (formerly Martin Mack's, at 1568 Haight Street) from 7:00 to 10:00 pm.

(3) Thursday, April 26th, doors open at 6:00 pm, movie starts promptly at 7:00 pm - Sponsor Preview of "Avengers: Infinity War" courtesy of SF in SF at the Balboa Theatre! Located at 3630 Balboa St. in San Francisco, this little gem of a neighborhood theatre is well worth the trip (especially if you like popcorn and beer)!  If you'd like to attend, PayPal $9 per ticket to Rina Weisman at sfinsfevents@gmail.com, and please choose "friends/family" option to avoid service fees.  Limit of 6 tickets per sponsor.  Email Rina, also at sfinsfevents@gmail.com, with any questions.  The deadline to buy tickets is noon on April 22nd, so act quickly.

(4) Saturday, May 12th at 7:00 pm - Mark your calendars for our next Sponsor Social.  Please join us for food and libations, and I'll regale you with the latest and greatest of store construction stories.  We will also be debuting the Sponsor Recommends shelf, so if you've not sent in your favorite book titles to Scott, please do.

(5) Friday, June 8th from 7:00 pm to 9:00 pm - Bowling at Presidio Bowl in San Francisco.  Please RSVP with payment by April 30th.  We will have two lanes (or more depending on RSVPs) for a total of two hours. Total cost is $33.00 per person (which includes shoe rental and unlimited bowling), but if we max out our reservation, that price might go down.  From their website: "the Presidio Bowling Center offers a convenient walk up bar and grill serving all of your favorites.  With over 50 beers, 19 wines by the glass and a full bar, you're sure to find something you love."  Located at 93 Moraga, San Francisco, 94129, there is ample parking at the facility and there are also multiple bus lines that service the Presidio.  For more information, feel free to check out their website: https://presidiobowl.com/

(6) Saturday, July 14th - Mark your calendars for our summer Sponsor Social.

(7) Thursday, August 16th - Sponsor Party at WorldCon 76.  We are in the process of locating a nice, quiet, off-site bar-and-grill type establishment to kick off our weekend at WorldCon in San Jose.  If you have any suggestions, please feel free to forward to Scott at scox@borderlands-books.com.  (If you are interested in attending WorldCon 76 itself, you may purchase your membership here: https://www.worldcon76.org/membership/how-to-register)

Teaser Alert: coming down the pipeline, many more exciting events in and around our fair store . . . including a new location for our Fall picnic/BBQ and a chance to travel back in time to Victorian London at the Dickens Fair, with details to come.

Thursday, March 1, 2018

Sponsor Letter, March 1st 2018

Hello Everyone,

This will be a kind of brief note this month because I've got a bunch of stuff going on, both at Haight street and at the shop in general.  You can expect an update on the building process in the regular store newsletter shortly and here I'm just going to touch on a few upcoming events.

First off (and the most time-sensitive) -- Rina Weisman at SF in SF has gotten a block of sneak preview tickets for "A Wrinkle In Time" for us.  But, the show is really soon (one week from today) and the tickets are going to go fast.  If you're interested in coming, check the end of this email for all the details on how to get your tickets.

Second, we have sponsor hoodies back on hand.  If you pre-ordered one, come on down to pick it up.  If you're out of town, you should be hearing from Scott shortly with shipping information (if you haven't already gotten a note from him).  If you didn't pre-order one -- have no fear, we got extras in all sizes so we should be able to take care of you, just stop by and grab one (or, drop us an email with your size and we'll hold one for you or make arrangements to ship).

Third, John Picacio will be in town for an event at the store on Thursday, March the 15th.  If you'd like to join us for a bite to eat before the event, you've got a chance to do so. See the details later in this note.  John is one of my best friends, not to mention being one of my favorite artists, and hanging out with him is always a treat.

And that just about wraps it up except for one thing -- the World Science Fiction Convention is going to be in San Jose in August.  It's really a hell of a lot of fun and Borderlands will have a big presence there (big setup in the dealers' room, a party for sponsors and even our own hospitality suite).  If you haven't gotten your membership (and hotel reservation) yet, it's not too late -- http://www.worldcon76.org .

All Best,
Alan

Upcoming Sponsor Events

The bonsai version:

(2) Thursday, March 15th at 5:30 pm -- Dinner with World Con Artist Guest of Honor, John Picacio.  Limited seating, must RSVP.

(3) Thursday, March 15th at 6:00 pm at The Mint (1942 Market St, San Francisco, CA  94102) -- Karaoke with Seanan McGuire and Mishell Baker.  Please RSVP.

(4) Friday, March 16th at 8:00 pm -- Roller Skating at Church of 8 Wheels

(5) Tuesday, March 27th at 6:00/7:00 pm. - Sponsor Cocktails and Visit Borderlands West.  Join us at the new store (1377 Haight St. at Masonic) for show-and-tell at 6:00 pm, and then join us for cocktails at HQ Bar and Restaurant at 1568 Haight Street from 7 to 10 pm.

(6) Saturday March 31st 1:00-5:00 pm -- Visit Borderlands West and hear about our plans for the new space.

(7) Saturday March 31st 7:00-9:00 pm -- Sponsor General Meeting at Borderlands Cafe.

(8) Saturday, April 21st at 5:30 pm -- Alcatraz Nighttime Tour.  Currently at capacity.

(9) Saturday, May 12th at 7:00 pm -- Mark your calendars for our next Sponsor Social.

(10) Friday, June 8th (time to be determined) -- Bowling at Presidio Bowl in San Francisco.


The sequoia version:

(2) Thursday, March 15th at 5:30 pm -- Dinner with World Con Artist Guest of Honor, John Picacio.  We've known John Picacio practically since he started his career as an illustrator in our field.  This year he will be the Artist Guest of Honor at the 76th World Science Fiction convention in August at the San Jose Convention Center.  He's in town this month to do some promotion for the convention, especially to the Latino community, and while he's here we're going to host an event with him at the store.  But, prior to the event, he and I will be having dinner in the neighborhood.  We thought it would be nice to invite a few sponsors to join us.  So, if you'd like to meet John one-on-one, chat about fantastic art and our field in general, please reply to this email for details.  We're only inviting a limited number of folks to join us so it'll be first-come, first-served.

(3) Thursday, March 15th at 6:00 pm at The Mint -- Nebula Award winning author, singer/songwriter, snake handler, Borderlands sponsor, and all-around amazing person Seanan McGuire has graciously offered to return as our special host for Borderlands Sponsors' Karaoke Night, and she'll be joined by the incredibly cool & talented Southern California author Mishell Baker, who was also one of our Year One sponsors!  This will be an enormously entertaining event, and we hope you'll join us to show off your vocal prowess (or your irrepressible attitude -- that's great, too, if you happen to lack vocal prowess).  The Mint is located at 1942 Market Street, San Francisco, and we have reserved space for sponsors.  Some pertinent info about The Mint: it is a bar, so this event will be for those 21 and over.  There is no cover charge, but there is a 2-drink minimum.  Guests are welcome, and please RSVP so we know how many people to expect.

(4) Friday, March 16th at 8:00 pm - 10:00 pm -- Roller Skating at Church of 8 Wheels.  Housed in the 118-year-old former location of Sacred Heart Church (554 Fillmore Street at Fell Street in San Francisco) The Church of 8 Wheels welcomes anyone over the age of 18 to Friday night roller disco.  Admission is $10.00 and skate rentals are an additional $5.00.  Personal skates and roller blades are allowed and should weather dictate layering, there is a coat check at the door.  This year, we've also reserved the small break area at the back, so we will have our own seating and area to set our stuff.  We can have food, but they ask that we only bring and/or consume water.   http://www.churchof8wheels.com/.  Please feel free to bring as many friends as you would like.  We'll follow up with drinks at The Toronado (over 40 beers on tap - http://www.toronado.com), 547 Haight St, San Francisco, CA 94117.

(5) Tuesday, March 27th at 6:00/7:00 pm. -- Sponsor Cocktails and Visit Borderlands West.  We thought it would be nice to give you chance to see our new building and so, for the next few months, we'll be having drinks on Haight St.  Join us at the new store (1377 Haight Street at Masonic) for show-and-tell at 6:00 pm, then join us for cocktails at HQ Bar and Restaurant (formerly Martin Mack's at 1568 Haight Street) from 7 to 10pm.

(6) Saturday March 31st 1:00-5:00 pm -- Visit Borderlands West and hear about our plans for the new space.  Immediately prior to our annual general meeting, I'll be at the new building at 1377 Haight Street showing any interested sponsors the place and talking about our plans for it.  Since the process of moving the store is likely to be a major topic of conversation at the meeting, I thought it would be good to give people a chance to look at it first.  Feel free to stop by anytime but be aware that I'll be shooting right out the door at 5 pm sharp so I can make it to the meeting.

(7) Saturday March 31st 7:00-9:00 pm -- Sponsor General Meeting.  If you've never attended, the General Meeting is sort of like a cross between a share-holders meeting and a big advisory board.  Alan will outline where Borderlands and the Sponsor Program stands and then ask for comments, opinions and ideas.  We hope to see as many of you there as possible, because this is where we get guidance on where we should go with the sponsor program, and Alan would love to hear your thoughts.  If you can't attend in person, feel free to email with your comments (we'll email a report on the meeting a week or two afterwards).  Obviously, the major topic this year will be our new building and what the process of moving will be like, so bring your questions and Alan will do his best to answer them.

(8) Saturday, April 21st, 5:30 p.m. -- Alcatraz Night Tour.  Unfortunately, we have passed the deadline for buying group tickets, but there are many more fun adventures to share in the coming year.  The tour of Alcatraz Island at night is supposed to be much cooler than the usual daytime one.  For those joining us; we are awaiting our actual departure time from the Park Service, but you will receive more info in the very near future.  We can expect to leave sometime between 5 and 6 pm from Fisherman's Wharf. From the Alcatraz website: "Enjoy a tour of Alcatraz Island after dark on one of our Alcatraz night tours from San Francisco.  The Alcatraz night tour is a unique program limited to just a few hundred visitors per evening.  It includes special programs, tours, and activities not offered during the day.  This tour includes: roundtrip ferry transportation, a live boat narration, a guided tour from Dock to Cellhouse, the Cellhouse Audio Tour, a keepsake souvenir brochure, recreation use fee, and a variety of special programs and presentations offered only at night."

(9) Saturday, May 12th at 7:00 pm -- Mark your calendars for our next Sponsor Social.

(10) Friday, June 8th (time to be determined) -- Bowling at Presidio Bowl in San Francisco. More details to follow...

Teaser Alert: coming down the pipeline, many more exciting events in and around our fair store. . . . including a Sponsor party at World Con in San Jose, a new location for our Fall picnic/BBQ and a chance to travel back in time to Victorian London at the Dickens Fair, with details to come.  If you are interested in attending WorldCon 76 itself, you may purchase your membership here: https://www.worldcon76.org/membership/how-to-register

Wednesday, February 7, 2018

Sponsor Letter, February 6th 2018

Hello Everyone,

If you're in San Francisco, I hope you're enjoying the nice weather.  I'm liking it, but it's also freaking me out a bit.  Having grown up and lived most of my life in the Bay Area, it is deeply weird to be riding a motorcycle around at the beginning of February without a damn jacket on.

I've a bunch of bits and pieces of news for you this month.  But, the biggest thing first -- progress is being made at Haight Street.  I'm going to write a full update for the regular newsletter (right after I finish this note, in fact) so you'll find all the details there.  But, if you don't have time to read it, the short version is that the "big pieces" jobs (the bathroom / lightwell job, the electrical, and the front exterior work) are all shaping up nicely.  Even better, it's looking like permitting is going to be straightforward; even the historical preservation considerations for the exterior work.  There hasn't been any construction progress so far but I think that will change a lot this month.

And now, on to the rest of the info for this note.

Sponsor Hoodies
The second run of sponsor hoodies should arrive tomorrow,  or Friday at the latest.  If you ordered one, you can give us a call or drop us an email on Friday to see if they've arrived.  If you're out of town, we'll email you to let you know that they're here, and to set up shipping and payment details.

Anniversary Patch
Related to the hoodies, I'd love your advice about something I'm considering.  I can have patches made with the anniversary logo.  They'd be full size (11" by 10") and I think they'd be perfect for folks who want to, in essence, make their own Borderlands Anniversary garment.  The catch is that, at a quantity of 25, they're going to be pretty expensive; $30 for sponsors and $50 for non-sponsors.  I'd love one for my leather jacket, but I'm not sure how many other people would like one.  So, what do you think?  Am I just having a flashback to my (misplaced and dysfunctional) teenage love of motorcycle gangs, or is a patch suitable for a jacket or vest with the gorgeous anniversary logo something you think that people would like to have?

4th Year Stickers
We (finally) have the 4th year stickers for the back of your sponsor card.  If you'd like one, stop by the store anytime and ask for one at the counter.  If you live out of town, we'd be happy to mail one to you -- just reply to this note and ask us to send it.  And, if you find that you're missing one from a previous year, we'd be happy to send that as well (assuming, of course, that you were a sponsor that year).  As an aside, I'm super happy with the design this year.  It's based on the grotesques that sit atop the bay windows of the Haight Street building, and Michelle Rapp once again knocked this design out of the park.

Borderlands' Wikipedia Entry
The entry about Borderlands Books on Wikipedia <https://en.wikipedia.org/wiki/Borderlands_Books> is woefully incomplete and out-of-date.  Jude mentioned that there might be someone (or a couple of someones) among our sponsors who has a good rep and experience editing Wikipedia pages.  If that is you, and if you'd be willing to expand on the current page, it would make me very, very happy.  If you're interested and willing, please do get in touch with me.

Penultimate Sponsor Note
If you haven't renewed your sponsorship for 2018, it's not too late (actually, it's _never_ too late -- we're happy to accept sponsorships anytime).  But, if you haven't renewed, this note is the next-to-last one that you'll be getting.  If you've decided not to renew this year, please don't feel any pressure from me to change your mind.  I'm just terribly grateful that you were willing to support us last year.  On the other hand, if you are planning on renewing: you're welcome to stop by the store, call, drop us an email, or use this link to renew your sponsorship - https://borderlands-books.com/buysponsorship.html

Upcoming Sponsor Events

The tug boat version:
(1) Saturday, February 10th at 4:00 pm - Tour and Tasting at Anchor Brewery.  We have received a few cancellations, so if you are interested, please call ASAP to book your spot for this event. $26.00 per person, which includes tour and tasting.  One guest only, space will be limited.

(2) Thursday, February 15th at 7:00 pm -- Sneak Peak of "Black Panther" at The Balboa Theatre presented by SF in SF.

(3) Tuesday, February 27th at 6:00/7:00 pm. - Sponsor Cocktails and Visit Borderlands West.  Join us at the new store (1377 Haight St. at Masonic) for show-and-tell at 6:00 pm, and then join us for cocktails at HQ Bar and Restaurant at 1568 Haight Street from 7 to 10pm.

(4) Thursday, March 8th, time TBA -- Sneak Peak of "A Wrinkle in Time" with SF in SF at Balboa Theatre.  Details to come...

(5) Thursday, March 15th at 6:00 pm at The Mint -- Karaoke with Seanan McGuire and Mishell Baker

(6) Friday, March 16th at 7:00 pm - Roller Skating at Church of 8 Wheels

(7) Saturday March 31st 7:00-9:00 pm -- Sponsor General Meeting at the Borderlands Cafe.

(8) Saturday, April 21st at 5:30 pm - Alcatraz Nighttime Tour.  Currently at capacity.

(9) Saturday, May 12th at 7:00 pm -- Mark your calendars for our next Sponsor Social.


The cruise ship version:
(1)  Saturday, February 10th at 4:00 pm - Tour and Tasting at Anchor Brewery.  We have received a few cancellations, so if you are interested, please call ASAP to book your spot for this event.  $26.00 per person.  From their website <https://www.anchorbrewing.com/brewery/tours>: "You’ll get a brief history of our company and a walk through three floors of our brewery. And yes, there’s a tasting session immediately to follow. Together, the brewery tour and the beer tasting last for about 1.5 hours."  There will only be 10 spaces in our group so you're welcome to bring only one guest.  Prepayment will be required - please RSVP by replying to this note and we'll make payment arrangements with you.  1705 Mariposa St, San Francisco, CA 94107

(2)  Thursday, February 15th at 7:00 pm -- "Black Panther" at The Balboa Theatre presented by SF in SF.  SNEAK PREVIEW -- "BLACK PANTHER" movie!  Tickets $9 – pay via PayPal to sfinsfevents@gmail.com, and please choose "friends/family" option to avoid service fees.  We'll be out in force to see the film, and it's so much fun to see it in a group! There will be a fabulous raffle for prizes after the movie -- please join us!

(3) Tuesday, February 27th at 6:00/7:00 pm. -- Sponsor Cocktails and Visit Borderlands West.  We thought it would be nice to give you chance to see our new building and so, for the next few months, we'll be having drinks on Haight St.  Join us at the new store (1377 Haight Street at Masonic) for show-and-tell at 6:00 pm, then join us for cocktails at HQ Bar and Restaurant (formerly Martin Mack's at 1568 Haight Street) from 7 to 10pm.

(4) Thursday, March 8th, time TBA -- Preview of "A Wrinkle in Time" with SF in SF at Balboa Theatre!  More details to come, but if you know you'd like to attend, PayPal $9 per ticket to sfinsfevents@gmail.com, and please choose "friends/family" option to avoid service fees.  Limit of 6 tickets per sponsor.

(5) Thursday, March 15th at 6:00 pm at The Mint -- Nebula Award winning author, singer/songwriter, snake handler, Borderlands sponsor, and all-around amazing person Seanan McGuire has graciously offered to return as our special host for Borderlands Sponsors' Karaoke Night, and she'll be joined by the incredibly cool & talented Southern California author Mishell Baker, who was also one of our Year One sponsors!  This will be an enormously entertaining event, and we hope you'll join us to show off your vocal prowess (or your irrepressible attitude that's great, too, if you happen to lack vocal prowess).  The Mint is located at 1942 Market Street, San Francisco, and we have reserved space for sponsors.  Some pertinent info about The Mint: it is a bar, so this event will be for those 21 and over.  There is no cover charge, but there is a 2-drink minimum.  Guests are welcome, and please RSVP so we know how many people to expect.

(6) Friday, March 16th at 7:00 pm - 9:00 pm - Roller Skating at Church of 8 Wheels.  Housed in the 118-year-old former location of Sacred Heart Church (554 Fillmore Street at Fell Street in San Francisco) The Church of 8 Wheels welcomes anyone over the age of 18 to Friday night disco.  Admission is $10.00 and skate rentals are an additional $5.00. Personal skates and roller blades are allowed and should weather dictate layering, there is a coat check at the door.  This year, we've also reserved the small break area at the back, so we will have our own seating and area to set our stuff.  We can have food, but they ask that we only bring and/or consume water.   http://www.churchof8wheels.com/. Please feel free to bring as many friends as you would like.  We'll follow up with drinks at The Toronado (over 40 beers on tap - http://www.toronado.com), 547 Haight St, San Francisco, CA 94117.

(7) Saturday March 31st 7:00-9:00 pm -- Sponsor General Meeting.  If you've never attended, the General Meeting is sort of like a cross between a share-holders meeting and a big advisory board.  Alan will outline where Borderlands and the Sponsor Program stands and then ask for comments, opinions and ideas.  We hope to see as many of you there as possible, because this is where we get guidance on where we should go with the sponsor program, and Alan would love to hear your thoughts.  If you can't attend in person, feel free to email with your comments (we'll email a report on the meeting a week or two afterwards).  Obviously, the major topic this year will be our new building and what the process of moving will be like, so bring your questions and Alan will do his best to answer them.

(8) Saturday, April 21st, 5:30 p.m. - Alcatraz Night Tour. Unfortunately, we have passed the deadline for buying group tickets, but there are many more fun adventures to share in the coming year.  The tour of Alcatraz Island at night is supposed to be much cooler than the usual daytime one.  For those joining us; we are awaiting our actual departure time from the Park Service, but you will receive more info in the very near future.  We can expect to leave sometime between 5 and 6 pm from Fisherman's Wharf.  From the Alcatraz website: "Enjoy a tour of Alcatraz Island after dark on one of our Alcatraz night tours from San Francisco.  The Alcatraz night tour is a unique program limited to just a few hundred visitors per evening.  It includes special programs, tours, and activities not offered during the day.  This tour includes: roundtrip ferry transportation, a live boat narration, a guided tour from Dock to Cellhouse, the Cellhouse Audio Tour, a keepsake souvenir brochure, recreation use fee, and a variety of special programs and presentations offered only at night."

(9) Saturday, May 12th at 7:00 pm -- Mark your calendars for our next Sponsor Social.

Teaser Alert: coming down the pipeline, many more exciting events in and around our fair store. . . include Bowling at The Presidio, a Sponsor party at World Con in San Jose, and a new location for our Fall picnic/BBQ with details to come.  If you are interested in attending WorldCon 76 itself, you may purchase your membership here: https://www.worldcon76.org/membership/how-to-register

- Alan Beatts

Tuesday, February 6, 2018

Sponsor Letter, January 3rd 2018

Happy New Year!  And welcome to 2018!  This is going to be a very exciting year for us.  New year, new building, and so many changes ahead.  I've got to say, despite all the work coming our way, I'm so exuberant at the prospect of moving the store.  When a business grows into a place over 17 years, there are many things that "just happened that way".  Some of them are lovely and a comfort -- those I'm going to miss.  But many others are a result of one fast decision after another -- those I'm really looking forward to planning out and making smarter.  Also, we have a legacy of choices that were made for good reasons, years ago.  The reason for the choice is now gone but the results remain.  Reassessing all of that and changing it to suit our current situation is going to make things so much better for both staff and customers.  To say that I'm looking forward to the rest of the year would be a huge understatement.

But, before we dive into 2018, it's time to once again ask our sponsors to renew your support of Borderlands.  The financing I did to purchase the building on Haight Street is structured in such a way as to make the operation of the building (property taxes, insurance, debt service, and so on) self-sustaining, but none of that affects the bottom line for the bookstore.  We still need at least 300 sponsors to support us each year and to make up the difference between our income and the cost of increasing wages (at least until book prices increase to reflect higher national wages -- not out of the question since wages are going up all over, but it will still take a while to happen).

This year San Francisco's minimum wage will reach $15 per hour.  I haven't closed the books for last year so I don't have hard figures yet but, my off-the-cuff estimate is that we're exactly where I expected us to be when I started the sponsorship program in 2015.  Without sponsorships we'll be showing at least a loss of $30,000 per year starting in 2018.  Another little surprise last year was that, because our wages increased, we went above the small-business exemption for local payroll tax and so we had to pay that for the first time ever.  That may or may not continue into 2018 (I can explain why I don't know the answer to that but it's very complicated -- ask me if you really want to know).

So, if you would like to renew your sponsorship, I encourage you to do so.  You can stop by the store in person, mail a check, pay by phone with a credit card or you can renew on-line at https://borderlands-books.com/buysponsorship.html . However you renew, you'll also have the option of making an additional contribution to help with our moving costs, if you like.  That contribution would be welcome but it is not at all required; we'll absolutely manage the move one way or the other.

If you do not wish to renew your sponsorship, I want to thank you for your support last year.  Our total number of sponsorships increased by 2% last year as compared to 2016.  That was wonderful news because it shows that the sponsor program is something that can last, rather than slowly spiraling downwards after the initial enthusiasm wore off.  So, even if you don't renew this year, thank you so much for the confidence you gave us to move forward and take the huge step of buying a building.  Without you, I don't know if it would have happened.

Speaking of thanks.  I want to thank all the sponsors who have already renewed for 2018.  I know that I had the pre-order page for renewals up quite late this year but, despite that, there was a huge showing of support that has continued through the first three days of this month.  We're thrilled to see this kind of response, especially at this busy time of the year.  Thank you all!

In closing, I hope to see many of you around the shop throughout 2018 and please, if you have any questions about sponsorships, Borderlands, our move, or anything else we're doing, don't hesitate to ask.  Likewise, if there is anything I can do for you, please let me know.  You are the reason that we're still here -- I relish any opportunity to show how grateful I am for what you've done.  Finally, I hope that 2018 brings you everything you hope for, along with peace, happiness, and health.

Warmest Regards,
Alan

Things To "see below"
Two things of special importance are detailed in the events section of this email.  First, we're changing the venue for our monthly cocktail get-together to Haight Street.  Second, if you want to go on the nighttime Alcatraz tour, you'll need to pay for your tickets no later than Wednesday, the 10th of _this_ month.

Ordering Sponsor Anniversary Hoodies
As I mentioned last month, we'll be placing the second order for the special Anniversary Sponsor Hoodies on January 15th.  So, if you want a specific size and haven't let us know already, the deadline to tell us is Wednesday, January 10th. We'll be ordering some extras just in case but, if you want to make sure you get yours in your size, reply to this email with your request. No need to prepay, we'll sort that out when they arrive.

Upcoming Sponsor Events

The Grain-of-Sand version:
(1) Tuesday, January 23rd at 6:00/7:00 pm - NEW VENUE Sponsor Cocktails and Visit Borderlands West.  Join us at the new store (1377 Haight St. at Masonic) for show and tell at 6:00 pm and then join us for cocktails at HQ Bar and Restaurant at 1568 Haight Street from 7 to 10pm.

(2) Saturday, January 27th at 7:00 pm.  Sponsor Social at Borderlands Bookstore and Cafe.  Please join us for our first quarterly party of the year.  Potluck and BYOB yumminess plus team trivia!

(3) Saturday, February 10th at 4:00 pm - Tour and Tasting at Anchor Brewery.  We are currently at maximum capacity for this event.  If you are interested in being on a wait list for an opening, please reply to this email saying so.  $25.00 per person, which includes tour and tasting.  One guest only, space will be limited.

(4) Tuesday, February 27th at 6:00/7:00 pm. - Sponsor Cocktails and Visit Borderlands West.  Join us at the new store (1377 Haight St. at Masonic) for show and tell at 6:00 pm and then join us for cocktails at HQ Bar and Restaurant at 1568 Haight Street from 7 to 10pm.

(5) Thursday, March 15th at 6:00 pm -- Sponsor Karaoke with Seanan McGuire and Mishell Baker at The Mint (1942 Market Street, San Francisco).  21 and over, no cover charge (but there is a 2-drink minimum), guests welcome.  Please RSVP so we know how many people to expect.

(6) Friday, March 16th at 7:00 pm - Roller Skating at Church of 8 Wheels

(7) Saturday, March 31st at 7:00 pm - Sponsors' General Meeting.  Our annual meeting and update about how the sponsor program is going, along with much discussion about the directions to take the program.

(8) Saturday, April 21st at 6:30 pm - Alcatraz Nighttime Tour. $54.00 per person.  Join us for a completely different vision of Alcatraz at night.  Due to the ticket prices and chances of selling out, please prepay by Wednesday, January 10, 2018 (see details below).

(9) For those that like to populate their calendars; our next sponsor socials are May 12th, July 14th, and October 13th, 2018.

The Rock of Gibraltar version:
(1) Tuesday, January 23rd at 7:00 pm -- NEW VENUE Sponsor Cocktails and Visit Borderlands West.  We thought it would be nice to give you a chance to see our new building and so, for the next few months, we'll be having drinks on Haight St.  Join us at the new store (1377 Haight Street at Masonic) for show and tell at 6:00 pm, then join us for cocktails at HQ Bar and Restaurant (formerly Martin Mack's at 1568 Haight Street) from 7 to 10pm.

(2) Saturday, January 27th at 7:00 pm -- Sponsor Social at Borderlands Books and Cafe.  We ring in the New Year full of auspicious tidings.  We invite you to bring your favorite food things to our next potluck gathering.  Not only will Alan be regaling us with tales of store demo and inspection, he will be leading a challenging yet entertaining game of Genre Trivia.  There may also be Special Guests.

(3)  Saturday, February 10th at 4:00 pm -- Tour and Tasting at Anchor Brewery.  We are currently at maximum capacity for this event.  If you are interested in being on a wait list for an opening, please reply to this email saying so.  $25.00 per person.  From their website <https://www.anchorbrewing.com/brewery/tours>: "You’ll get a brief history of our company and a walk through three floors of our brewery.  And yes, there’s a tasting session immediately to follow.  Together, the brewery tour and the beer tasting last for about 1.5 hours."  There will only be 10 spaces in our group so you're welcome to bring only one guest.  Prepayment will be required - please RSVP by replying to this note and we'll make payment arrangements with you.  1705 Mariposa St, San Francisco, CA 94107

(4)  Tuesday, February 27th at 6:00/7:00 pm. -- Sponsor Cocktails and Visit Borderlands West.  We thought it would be nice to give you chance to see our new building and so, for the next few months, we'll be having drinks on Haight St.  Join us at the new store (1377 Haight Street at Masonic) for show and tell at 6:00 pm, then join us for cocktails at HQ Bar and Restaurant (formerly Martin Mack's at 1568 Haight Street) from 7 to 10pm.

(5) Thursday, March 15th at 6:00 pm -- Sponsor Karaoke with Seanan McGuire and Mishell Baker at The Mint (1942 Market Street, San Francisco).  Nebula Award winning author, singer/songwriter, snake handler, Borderlands sponsor, and all-around amazing person Seanan McGuire has graciously offered to return as our special host for Borderlands Sponsors' Karaoke Night, and she'll be joined by the incredibly cool & talented Southern California author Mishell Baker, who was also one of our Year One sponsors!  This will be an enormously entertaining event, and we hope you'll join us to show off your vocal prowess (or your irrepressible attitude that's great, too, if you happen to lack vocal prowess).  The Mint is located at 1942 Market Street, San Francisco, and we have reserved space for sponsors.  Some pertinent info about The Mint: it is a bar, so this event will be for those 21 and over.  There is no cover charge, but there is a 2-drink minimum.  Guests are welcome, and please RSVP so we know how many people to expect.

(6) Friday, March 16th at 7:00 pm - 9:00 pm - Roller Skating at Church of 8 Wheels.  Housed in the 118-year-old former location of Sacred Heart Church (554 Fillmore Street at Fell Street in San Francisco) The Church of 8 Wheels welcomes anyone over the age of 18 to Friday night disco.  Admission is $10.00 and skate rentals are an additional $5.00.  Personal skates and roller blades are allowed and should weather dictate layering, there is a coat check at the door.  http://www.churchof8wheels.com/.  Please feel free to bring as many friends as you would like.  We'll follow up with drinks at The Toronado (over 40 beers on tap - http://www.toronado.com), 547 Haight St, San Francisco, CA 94117.

(7) Saturday March 31st at 7:00 PM - Sponsors' General Meeting.  If you've never attended, the General Meeting is sort of like a cross between a share-holders meeting and a big advisory board.  I'll outline where Borderlands and the Sponsor Program stands and then ask for comments, opinions and ideas.  I hope to see as many of you there as possible because this is where I get my guidance on where we should go with the sponsor program, and I'd love to hear your thoughts.  If you can't attend in person, feel free to email me with your comments (we'll email a report on the meeting a week or two afterwards).  Obviously, the major topic this year will be our new building and what the process of moving will be like, so bring your questions and I'll do my best to answer them.

(8) Saturday, April 21st, 6:30 p.m. - Alcatraz Night Tour.  $54.00 per person.  Due to the ticket prices and chances of selling out, if you'd like to attend, please prepay by Wednesday, January 10, 2018.  The tour of Alcatraz Island at night is supposed to be much cooler than the usual daytime one.  We'd love to have you join us for this event, but space is limited so please pay for your tickets as soon as possible.  If you've already RSVPed but have not paid, please contact us to make arrangements by replying to this email. The tour leaves at 6:30 p.m., but we will meet at the dock at approximately 6:00 p.m.

From the Alcatraz website: "The Alcatraz night tour is a unique program limited to just a few hundred visitors per evening.  It includes special programs, tours, and activities not offered during the day.   This tour includes: roundtrip ferry transportation, a live boat narration, a guided tour from Dock to Cellhouse, the Cellhouse Audio Tour, a keepsake souvenir brochure, recreation use fee, and a variety of special programs and presentations offered only at night."

(9)  Mark your calendars for our next sponsor socials: May 12th, July 14th and October 13th, 2018.

Friday, December 1, 2017

Sponsor Letter, December 1st 2017

Hi Everyone,

Before I jump into the rest of this note, I have an apology to make.  I try to reply rapidly to email in general and especially to emails from you all.  However, it's been a hell of a couple of months (in both the best and worst ways).  As a result, I've been very remiss in getting back to people unless the topic was urgent.  If you've sent me an email in the past month or two and haven't heard back from me -- I'm not ignoring you and I will write back.  It's just been pretty hard staying on top of everything of late.

Also, before I go much further, I wanted your opinion about something.  We're planning a sponsors' trip to Alcatraz in April.  It'll be in the evening around 6:30 pm.  I'm not sure whether it makes more sense to schedule it for a Thursday night or a Saturday night.  Would you let me know what would be best for you (assuming that it's something you'd like to come along for)?

Building Update
I'm sure that you're all curious how the process with the building is going.  Yesterday I did the final walk-through with the previous owner, Bruce, to confirm that he had moved all his stuff out and cleaned up.  With the help of the folks at The Internet Archive, he got the whole job done on time.  He and I chatted for a bit and then he handed off the keys.  So, now it's all ours.

Last Friday, with the help of many volunteers, Melinda (our gardener) and I got all the ivy out of the backyard.  In all, we took five truckloads of debris for disposal.  The yard looks pretty bleak now but we see a blank canvas full of possibilities.  We're working on the design right now and I'll give you more information as we have it.

The next step is to do some demolition of the collapsing drop ceiling and some of the partition walls (I'll be working on that this Saturday -- tomorrow -- see below if you'd like to come lend a hand or just supervise).  I hope to have all that material out of the way by Monday because that's when I'll be meeting with our architect, Kevin J. Short <https://kjs-arch.com>, along with our likely choice of contractor for the seismic retrofit.  Kevin will also be drafting the "as-built" plans shortly.  Those plans, which show the building as it stands right now, will be the basis for both the retrofit and the other work that we'll do.

The first piece of interior work will be that soft-story seismic retrofit.  It's a job that ties into the fundamental structure of the building and so we want to get it done first, before any other work takes place.  After that, we'll get the bathroom upgraded to an ADA accessible state.  That job will include plumbing, which is also a very early part of the work that we'll do.  Once those two steps are complete, then we get into the electrical work, followed by the walls and ceilings.  When that is done, then it's time to repair and refinish the floors.  With all the surfaces complete, the last step will be building the shelves and getting the place ready to open.  While all that is going on, Melinda will be working on the garden and I'll be taking care of all the little details.

At this point, there are too many variables to make even an educated guess at how long the process will take.  I'm hoping for a May opening but, please, don't hold me to that.

I hope to have some pictures up at the sponsor's blog within a week or two.  I'll send out a note when that is done (that same note will probably let you know that we're ready to accept on-line pre-orders for 2018 sponsorship renewals).

Work Day at Haight Street
As I mentioned, I'll be doing demolition work at Haight Street on Saturday, December the 2nd, from 11 am to 4 pm (and, perhaps later).  It's going to be a fun but messy job (sheetrock, plaster, and dust).  If you'd like to lend a hand and you haven't already expressed an interest, drop me a line by replying to this email and I'll get you all the details.  (By the way, if you're interested in how buildings are put together and taken apart, you will find this day's work very educational.)

Sponsorship Renewals
Jeremy and I are getting the on-line pre-orders for 2018 sponsorships set up right now.  We plan to have it ready to go by December 15th if not sooner.  I'll be sending out a note letting you know that it's ready just as soon as it is, in fact, ready.

Pre-Order Anniversary Hoodies
We've already sold out of almost our entire first order of the nifty, embroidered, sponsor-only, anniversary hoodies (seriously, they look great http://borderlands-sponsors.blogspot.com/2017/12/20th-anniversary-hoodie.html).  If you haven't gotten one yet (or if we ran out of your size) please reply to this email with the size that you would like (remember, they are a very tailored fit, so you might want to go up a size larger than usual).  We'll be placing an order for the second run in the middle of this month so please do get in touch soon. Also, we're happy to ship them anywhere on the planet (one of the first orders went to NYC) so don't hold back just 'cause you're out of town.  They are $55 each and shipping varies depending on distance.  Also, if you're looking for a nice gift for your bookish friends, we have the standard silk-screened version for sale as well.  Same price and, although not as cool as the embroidered ones, they still sport Michelle Rapp's lovely anniversary design.

Holiday Package Delivery
As a reminder, we're happy to accept packages at the shop for all sponsors.  If you're concerned that delivery to your home might be a problem, please do take advantage of this.  Just have it addressed
<your name>, Sponsor
c/o Borderlands Books
866 Valencia St.
SF  CA 94110
and we'll give you a call or email as soon as it arrives.  We do ask that, since we have an awful lot of packages arriving this month, you please make an effort to come by to pick it up as soon as possible.

Upcoming Sponsor Events
The Buzz-Cut version:

(1) Sunday, December 10th from 1:00 pm to 5:00 pm - Dickens' Fair. We are gathering at the Cow Palace to celebrate the holidays in Victorian England. We need to hit a minimum of 20 attendees to make the group rate of $20.00, so invite all your friends. Pre-payment is required to get the reduced ticket price.

(2) Tuesday, December 26th at 7:00 pm - Sponsor Cocktails.  Who doesn't love drinking at Churchill?  We will definitely be out again this month at the same location and time to enjoy the company of fellow sponsors.  Meet us at Churchill, 198 Church Street at Market Street.

(3) Tuesday, January 23rd at 7:00 pm - Sponsor Cocktails at Churchill again!

(4) Saturday, January 27th at 7:00 pm -- Sponsor Social, Borderlands Bookstore and Cafe.

(5) Saturday, February 10th at 4:00 pm - Tour and Tasting at Anchor Brewery. $25.00 per person, which includes tour and tasting.  One guest only, space will be limited.

(6) Friday, March 16th at 7:00 pm - Roller Skating at Church of 8 Wheels

(7) April - Alcatraz Nighttime Tour.  Details to come.

The Chewbacca version:

(1) Sunday, December 10th from 1:00 pm to 5:00 pm -- Dickens' Fair at The Cow Palace. We are gathering at The Cow Palace on Sunday, December 10th at 1:00 pm to enjoy the sights and sounds of nineteenth-century London. Shuttle is available to and from the Glen Park BART station every 30 minutes to the Cow Palace. We will have a discounted rate of $20.00 per person and you're welcome to bring any many guests as you wish. You can call the store with a credit card number or drop by to pay in advance with credit card, cash or check before December 5th. Please invite your friends and family to come join us that day to make it Borderlands excursion to remember.  Costumes are encouraged but not required.  (See the Costume Guidelines for assistance: https://dickensfair.com/involved/vendors-performers/costumeguide)

(2) Tuesday, December 26th at 7:00 pm -- Sponsor Cocktails.  Our next Monthly Sponsor Cocktail night will be at Churchill (198 Church Street at Market) <http://www.churchillsf.com/>; some combination of us will be there from at least 7:00 pm - 10:00 pm.  No need to RSVP and any number of guests and friends are welcome.  The bar is INCREDIBLY convenient to public transit -- the MUNI Metro Underground (via F, K, L, and M lines at Church Street,) and J and N lines stop less than a block away.

(3) Tuesday, January 23rd at 7:00 pm -- Sponsor Cocktails at Churchill again!

(4) Saturday, January 27th at 7:00 pm -- Sponsor Social at Borderlands Books and Cafe.  We're still running a bit behind after all the excitement over the last months, so the details of this first social of the year are still being arranged. But mark your calendar now!

(5) Saturday, February 10th at 4:00 pm - Tour and Tasting at Anchor Brewery. $25.00 per person.  From their website <https://www.anchorbrewing.com/brewery/tours>: "You’ll get a brief history of our company and a walk through three floors of our brewery. And yes, there’s a tasting session immediately to follow. Together, the brewery tour and the beer tasting last for about 1.5 hours."  There will only be 10 spaces in our group so you're welcome to bring only one guest.  Prepayment will be required - please RSVP by replying to this note and we'll make payment arrangements with you.  1705 Mariposa St, San Francisco, CA 94107

(6) Friday, March 16th at 7:00 pm - 9:00 pm - Roller Skating at Church of 8 Wheels. Housed in the 118-year-old former location of Sacred Heart Church (554 Fillmore Street at Fell Street in San Francisco) The Church of 8 Wheels welcomes anyone over the age of 18 to Friday night disco.  Admission is $10.00 and skate rentals are an additional $5.00.  Personal skates and roller blades are allowed and should weather dictate layering, there is a coat check at the door.  http://www.churchof8wheels.com/.  Please feel free to bring as many friends as you would like.  We'll follow up with drinks at The Toronado (over 40 beers on tap - http://www.toronado.com), 547 Haight St, San Francisco, CA 94117.

(7) April -- Alcatraz Night Tour.  The tour of Alcatraz Island at night is supposed to be much cooler than the usual daytime one. We'd love to have you join us for this event.  Look for complete information in our next sponsor note.

20th Anniversary Hoodie

I tried to find a better model but the choices this afternoon were . . . limited.  So you're stuck with me.  To give an idea of sizing, I'm 6' 1" and weigh about 135 lbs (yes, I am, in fact one scrawny, bean-pole of a bookseller).  The hoodie I'm wearing is a extra large (I normally wear a large).  They really are cut for quite a trim fit.





Here's the rear, which is the best part (arguably of both the hoodie and yours truly).





And here's a closer view of Michelle Rapp's lovely design.







Really, I'm very happy to be modeling this hoodie.  Really.  I'm . . . happy.  You will note that the logo on the front indicates that this is the sponsors' only version (as if the embroidery didn't give it away).





I have a long neck and most hoodies don't actually cover my head properly.  They end up looking like the beanie version of a hood.  Not so with this one.  I can actually do the full-on, "dark, cowled figure" in this get up*.  The hood here is actually pulled back a bit so you can see my "Welcome to Borderlands, please check your cash, soul and weapons at the door" smile.







Seriously though, they really are pretty darn nice hoodies and we're only going to do one more run of them, so email your order to sponsors@borderlands-books.com soon.


* Note: The "full-on, dark, cowled figure look"(tm) assumes appropriate shadows and stormy sky in the background.  Why do they make bookstores so darn bright?  It completely cramps my style.

Monday, November 13, 2017

Sponsor Letter, November 13th 2017

Hello Dear Sponsors,

First off, thank you for being patient with my recent silence (although, given how I have been flooding your mail boxes over the past month, you might have enjoyed the break).  After the combination of going a month without a day off, being out of town at the World Fantasy Convention, and then catching up on everything that I had let slide over the last month (bookkeeping, for one) . . . well, let's just say I needed a little breather.

Before I dive into the current building news, let me catch you up on our upcoming events.  Right now we've only a few scheduled -

Saturday, November, 18th, 10 am to 11 pm (yup, you read the time right) - Borderlands 20th Anniversary Party (and Sponsor Social) - All the details are at the end of this note but the short version is:
Noon to 6 pm - Author signings galore (including folks like Gail Carriger, Richard Kadrey, and Peter Beagle) plus staff recommended books at cost, cake, and DJ Steve Boyett.
6 pm to 7 pm - We'll be setting up for the social but you're welcome to hang out.
7pm to 11 pm - Sponsor Social!  Indian food to die for, lotsa drinks, more DJ, silly stories from Alan, door prizes, much talk of Haight Street and world domination.
11 pm to ??? - If you're still standing (I don't need to be standing -- Jude's got a wheelbarrow for me), close-down drinks across the street at the Phoenix Pub.

Tuesday, November 28th at 7 pm - Sponsor Cocktails at Churchill
We're continuing our Monthly Sponsor Cocktail night at Churchill (198 Church Street at Market) <http://www.churchillsf.com/>; some combination of us will be there from at least 7:00 pm - 10:00 pm.  No need to RSVP and any number of guests and friends are welcome.  The bar is INCREDIBLY convenient to public transit -- the MUNI Metro Underground (via F, K, L, and M lines at Church Street,) and J and N lines stop less than a block away.

Sunday, December 10th, 2 pm to 6 pm - Dickens Fair
We're going to Dickens Fair as a group <https://dickensfair.com>.  We've arranged group tickets for $20 per person and there's no limit to the number of people who can come so please feel free to bring friends, family, children, strangers you met at the bar last night, and so on.  If you'd like to come, please drop us a line by replying to this email and include the number of people you will be bringing.  We'll get back to you and make arrangements for pre-payment for the tickets.  Look for car-pooling information in the next sponsor note.

In the next sponsor note I'll have the schedule of events for the first part of next year, details about sponsorship renewals, mail order information for anniversary hoodies and lots of other news.  But for now, we still need to work out all those details.

Now, some news about our new building.  First off, it's paid for and escrow will close on Tuesday.  I've got a long piece explaining where we go from here in the store newsletter, which I'll be sending out shortly after (or, perhaps, before) this note.  Something that I'm not mentioning in the newsletter is that we've got an official building historian and he's been damn busy over the past few weeks.

Zach Harper has been a sponsor since the very beginning (and part of the first 300 -- #260 to be precise).  He got interested in finding out a bit about the history of 1377 Haight St. and did a bit of digging.  And then he caught the city-history bug (something that afflicts Jude and I, BTW).  He's still working on the previous occupants of the building but he's got an awful lot of the history nailed down already.  You can see his work thus far at -https://docs.google.com/document/d/1K6LYhBN0A3cvqvldjvTbeUPopjlOxEubYENKp12hlrc/edit?usp=sharing .  It's so cool what he's found -- from the original advertisement when the lot was sold at auction through the old Sanborn Fire Insurance maps and even bios of the owners and the architect.  We are still very short on historic pictures of the place so, if you run across any, drop me a line and I'll pass them along to him.

In other building news, I'm going to be hanging around the place this Thursday, November the 16th, from 4 pm to 8 pm.  If you'd like to come down, take a look at the space, say hi, and chat with me about layout and future plans -- I'd love to see you and show off our new House on the Borderland.  The address is 1377 Haight St. and it's just east of Masonic Avenue.

I'm really looking forward to seeing you, either at the building, at the party, or at Dickens Fair.  We really do have an awful lot to celebrate!

All Best,
Alan

Complete Anniversary Party Details

Borderlands 20th Anniversary Party, Saturday, November 18th, 10 am to 6 pm - We're celebrating two decades of bookselling with an all-day party.  At noon, the store will open to the general public and the fun really starts.  We'll have a rotating lineup of some of our favorite local authors signing their work in half-hour blocks. The schedule is:

12:00 pm: Dana Fredsti, Nick Mamatas, Megan E. O'Keefe, and Tim Pratt; 1:00 pm: Peter S. Beagle, Michael Blumlein, Becca Gomez Farrell, and Nancy Jane Moore; 2:00 pm: Richard Kadrey, Ellen Klages, and Pat Murphy; 3:00 pm: Charlie Jane Anders and Annalee Newitz; 4:30 pm: Cara Black and Kelli Stanley; 5:00 pm: Steve Boyett & Ken Mitchroney, Gail Carriger, and Katherine Kerr.

Also, as long as supplies last, we'll have our staff's selection of their all-time favorite books for sale at our cost as a "thank you" for 20 wonderful years of bookselling.  Last but not least, we'll be unveiling our limited edition anniversary hoodie featuring a lovely design by Michelle Rapp.  It's right on time for the chilly season and would make a great holiday present for the booklover in your life.

At four, the music starts, courtesy of DJ Steve Boyett of Groovelectric and Podrunner fame - http://www.groovelectric.com (since there's going to be music, we might just have to start our afternoon cocktails around then, too).  Also at four there will be an extraordinary cake, thanks to the incomparable Madeleine Robins.

Then come 6 pm we'll be closing early to get ready for our last sponsor party of 2017.  We hope you'll join us for an incredible day!